Sports & Entertainment

Sporting events are a key piece of Baton Rouge’s tourism strategy. The city recently has hosted volleyball, gymnastics and wrestling tournaments, and a youth soccer tournament planned for June is expected to inject millions into the local economy. 

Lately, women’s sports have been getting more attention. The LSU women’s basketball team’s victory...

Gayle Benson, businesswoman and owner of the New Orleans Saints and New Orleans Pelicans, will serve as keynote speaker for the upcoming Baton Rouge Entrepreneurship Week. 

The new Baton Rouge professional hockey team has signed a three-year lease with the Raising Cane’s River Center, officials announced today. 

LSU women’s basketball coach Kim Mulkey’s eye-catching, glittery outfits make her stand out along the sidelines—and most of them come from Baton Rouge designer Jaime Glas.

LSU’s “seven-figure” deal with Caesars Sportsbook is not affected by the American Gaming Association’s newly updated marketing code that prohibits college partnerships. 

Star LSU basketball forward Angel Reese has the most name, image and likeness deals in all of college basketball, according to a report from SponsorUnited, which tracks NIL deals. 

Pickleball's popularity has exploded at BREC parks over the past decade, says Ryan Vinyard, tennis manager for BREC.

When Baton Rouge native and author M.O. Walsh published The Big Door Prize in...

The Tiger Athletic Foundation made distributions to or on behalf of the university totaling almost $40.9 million in 2021 according to the Louisiana Legislative Auditor’s office.