Business News

Social media can be a marketing goldmine. It can define your brand promise, and showcase your company’s personality.

Charles Masters of IBM writes, in a guest opinion, writes the company's partnership with Baton Rouge and Louisiana is stronger than ever.

Tevin Wade, as an African American business owner, is overcoming challenges while growing his electrical contracting company, Core Electrical Contractors.

IBM, after receiving a two-year extension, hits its promised hiring goal for its Baton Rouge operations with 811 full-time employees.

Executive Spotlight: Guy Barone's company has shipped more than 7,000 machines to large manufacturers and retailers across the world.

Executive Editor JR Ball gives a whip-around look at the most interesting campaign races this election cycle in the Baton Rouge area.

As Editor Stephanie Riegel routinely discovers, driving on Louisiana's highways, and especially I-10, can be a dangerous adventure.

Despite the campaign rhetoric, the reality is Louisiana is losing jobs—and citizens—under the tenure of Gov. John Bel Edwards. Also, a remembrance of former Gov. Kathleen Blanco and a look into the background of Library Board member Chance Wilson.

The Water Institute of the Gulf, following a public embarrassment, finds itself answering critics about its role and evolving revenue streams. Institute officials counter the only problem is one of public relations. 

Kathleen Blanco, Louisiana's first and only female governor, should be remembered for much more than her response to Hurricane Katrina. She was a dedicated public servant who worked to improve education in the state.