‘Tis the pop-up retail season

Insider
pop-up retail
BUSINESS PARTNERS: The husband-and-wife teams of, from left, Margaret Lawhon Schott and attorney Martin Schott, and caterer Margo Bouanchaud Hayes and florist Lance Hayes, operate Folie a Trois, selling home goods inspired by a vacation in France. (Collin Richie)

The concept of pop-up retail—leasing brick-and-mortar space solely during the holiday season—is proving popular with both Baton Rouge retailers and shopping centers.


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