Lyft preparing to launch in Baton Rouge

Ride-sharing company Lyft is preparing to launch in Baton Rouge. (iStock photo)

Lyft, a ride-sharing company that competes with Uber, appears to be laying the foundation for an expansion into Baton Rouge, less than a year after it moved into New Orleans last March. 

The San Francisco-based company is on the city-parish’s list of registered businesses, which is updated daily, with a scheduled “opening date” of Jan. 26. The company, though, did not include a local address on its registration, and it is unclear whether it plans to open an office in the city. 

Lyft also has held multiple orientation sessions for new drivers over a two-day period on Jan. 8 and 9 at the Courtyard Marriott on North Mall Drive. Would-be drivers were asked to bring their license, insurance and registration.

Darla Vaughn, the city-parish’s assistant revenue manager, says the Taxi Cab Control Board in October approved Lyft as a transportation network company, allowing them to service Baton Rouge.

Daily Report has the full story. 

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