Cane Land Distilling buys naming rights for temporary stage at Raising Cane’s River Center
(Editor’s Note: This story has been revised from an earlier version to correct the number of seats in the theater. Daily Report regrets the error.)
Cane Land Distilling has inked a deal with the Raising Cane’s River Center to acquire the naming rights to a new stage that will be set up in the facility’s arena while the performing arts theater undergoes an extensive renovation beginning later this year.
Terms of the deal were not disclosed.
The Cane Land Distilling Stage in the Raising Cane’s River Center will be located on the floor of the massive arena, which will be configured into a 3,050-seat theater for the duration of the $18 million renovation of the 1,900-seat performing arts theater.
The stage will be centered on the arena floor, and most of the seating in the arena will be blacked out, allowing for an intimate theater experience, says Raising Cane’s River Center General Manager Michael Day.