Beginning this fall, LSU football fans will have the option of purchasing premium tailgating packages through Dallas-based Blockparty, which the university has selected as its official tailgate partner.
While a number of companies have offered tailgate packages for LSU football games for years, this marks the first time LSU has officially partnered with a company.
LSU officials decline to discuss financial terms of the deal with Blockparty—which is also the official tailgating partner of at least 10 other colleges and professional sports teams, including UCLA, Missouri and the Milwaukee Brewers. For fans, Blockparty’s packages range from $600 to $1,800, depending on tent size and opponent, with season packages available from $3,900 to $8,175.
LSU Sports Properties issued a request for proposals earlier this year, and Blockparty was selected from among as many as five other companies. LSU Senior Associate Athletic Director Robert Munson says the company, “from a business standpoint, functions through LSU Sports Properties.”
Blockparty CEO Adam Ward says he can’t discuss the financial specifics of the deal, adding the company has a sponsorship agreement with LSU Sports Properties, the exclusive multimedia rights holder for LSU Athletics, and will receive a share of the revenue from the partnership.
Ward says Blockparty pitched LSU several times over the past few years.
“When we were looking at a list of schools to go after, you look at tradition, passion of the fanbase, how big the stadium is, how much land is available and a great game day atmosphere,” he says. “LSU was at the top of our list.”
However, Ward says there simply wasn’t enough space on campus to accommodate an area for Blockparty tailgates. That changed when the $116 million renovations of Patrick F. Taylor Hall was completed in December 2017.
Blockparty will use the green space surrounding the hall to accommodate up to 200 tents this fall. Four different tailgate packages, which include tents, furniture, tailgate games, satellite TV, bellhop services and coolers, will be offered. They can accommodate upwards of 30 people per tailgate, and Blockparty says there will also be live music and a kids zone in its tailgating area.