Downtown Baton Rouge getting new Sonic prototype

    Sonic is opening a new concept restaurant and a local headquarters office at the intersection of South 10th and Government streets downtown. Donnie Jarreau acquired the land for $750,000 late last year, and is developing the site for local franchise group owner Larry Tucker, who operates more than 20 Sonic locations in the market.

    Unlike those other outlets, the new 2,500-square-foot Sonic will be nearly twice the size of the average Sonic restaurant and won’t have any drive-in stalls. Sonic has traditionally defined itself as a drive-in restaurant. Instead, it will have indoor dining and a double drive-thru window.

    “They felt drive through would be better for the downtown market,” says Jarreau, who has developed nearly a dozen local Sonic restaurants for Tucker. “With all the traffic in and out of downtown they thought this concept would work well at that location.”

    The restaurant is being developed on a 40,000-square-foot site that also includes a 4,000-square-foot, two-story building. The building is being renovated to house Tucker’s corporate offices.

    Vertical construction on the site is under way and Jarreau hopes it will be complete with the restaurant open for business early in the second quarter.

    —Stephanie Riegel

    View Comments