Amazon.com Inc. is dropping the price on its Kindle e-reader, but the change comes with a trade-off: On-screen ads. The new Kindle with Special Offers will cost $114—$25 less than the currently lowest-priced Kindle—and include advertisements on the bottom of the device’s home page and on its screen savers. Seattle-based Amazon will start shipping the newest Kindle on May 3, and it will also be sold in Target and Best Buy stores on that date. Amazon has consistently lowered the price of the Kindle since it released the first version of the device at $399 in 2007, though this is the first time it is doing so while including ads on the e-reader.
Today’s poll question: How much of a discount would you have to get in order to consider buying an ad-supported Kindle?