Landside gaming is giving Baton Rouge’s casino market a successful second act

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THE TRANSFORMATION: State legislation in 2018 authorized riverboat casinos to relocate to land-based facilities, provided they stayed within 1,200 feet of their original docks. The transformation at Bally’s has been the most dramatic: The $160 million reinvention of the old Catfish Town space delivers 25,000 square feet of Vegas-style gaming, entertainment and dining.

Not long ago, the Belle of Baton Rouge was pulling in somewhere between $600,000 and $700,000 a month—respectable, perhaps, for a riverboat casino rocking gently on the Mississippi, but hardly the s…


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