New ownership group takes over LSU sports multimedia marketing

LSU quarterback Joe Burrow (9) celebrates a touchdown against Oklahoma during the first half of the Peach Bowl NCAA semifinal college football playoff game, Saturday, Dec. 28, 2019, in Atlanta. (AP Photo/John Amis)

OUTFRONT Media Sports, the collegiate multimedia rights holder for LSU, the University of Maryland, the University of Virginia and eight smaller universities, has been acquired by a new, full-service sports marketing agency—a deal that has the potential to increase multimedia revenues for LSU Athletics.

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