Salespeople make good money and get to help customers solve problems. So why doesn’t anybody want to do the job?
Demand for sales roles has shot up as companies emerging from the pandemic switch to growth mode, but recruiters say they struggle to convince people to make sales a career, according to The Wall Street Journal.
ZipRecruiter, an online job platform, shows the number of sales roles advertised has risen steadily this year, up 65% to more than 700,000 open positions around the U.S., after big layoffs decimated the field at the outset of the pandemic a year ago.
The struggle to find sales hires predates the pandemic and may have more to do with the types of roles people are comfortable taking these days than it does with a shortage of workers. Images of glad-handing car salesmen or Mad Men-style account representatives are hard to shake, recruiters say, adding that early-career hires aren’t always attracted to positions where success is measured in new business brought in.
Sales roles also may not be top of mind for new grads because few colleges offer sales-specific degree programs, they add.
Keith Wolf, managing director of Houston-based recruiting firm Murray Resources, says the number of sales jobs advertised by his clients has doubled, but many young workers assume sales work means convincing customers to buy with high-pressure tactics and are turned off, despite the fact that sales operations have largely shifted away from those tactics. Read the full story.