With an eye toward expanding services, ThreeSixtyEight has merged with Mindworx Marketing, a Prairieville marketing and communications firm.
Each company will retain its individual brands in the short-term, says ThreeSixtyEight CEO Kenny Nguyen, but ultimately all operations will merge into the ThreeSixtyEight flag. Also, four Mindworx employees over the next six months will join 16 current ThreeSixtyEight employees at the Mid City office in Baton Rouge.
“It’s a very strategic merger,” says Nguyen, declining to disclose the deal’s financial terms. “We want to grow in the healthcare and CPG (consumer packaged goods) space, and Mindworx brings in an abundance of experience and a deeper skill set with packaging.”
The move also enables ThreeSixtyEight to offer its clients more of the print strategies employed by Mindworx. The Prairieville marketing firm provides strategies, plans and communication collateral to dozens of clients in the health care sector as well as the liquor and beer packaging industry.
“We’ve known that digital is such a strong media,” says Mindworx owner Ranee Rogers, “and this partnership should let us offer clients other digital marketing strategies that are critical to B2Bs.”
Nguyen and Gus Murillo co-founded Big Fish Presentations in 2011, merging with local creative agency Hatchit Co. to create ThreeSixtyEight in 2016. Today, the company is a full-service branding, marketing and advertising agency that has landed big-name clients such as CenturyLink, GE and Pepsi.