Marketing campaign fails to attract riders to Red Stick Trolley, route’s future in doubt

Insider
The Capital Park Trolley was rebranded the Red Stick Trolley for a marketing campaign aimed at increased ridership. (Photo courtesy of 225 Magazine)

Ridership on CATS’ Red Stick Trolley has continued to dwindle, even after a marketing campaign launched earlier this spring to promote the route, and the Capital Region Planning Commission is curre…


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