Local plastic surgery, aesthetic medicine clinics seeing surge in business

Demand for plastic surgery and other aesthetic services is rising across Baton Rouge. (iStock)

Amid surging post-pandemic demand, plastic surgery clinics in Baton Rouge are being swamped with calls from those seeking surgery and other aesthetic services.

Business at Weiler Plastic Surgery is up 40% across its five clinics, says CEO Bryant Voth, who believes the increase is tied to clients, tired of being homebound, deciding to invest in themselves after amassing greater disposable income than usual.

“Botox and fillers have never been this busy,” says Voth, who has hired an additional surgeon and opened a new clinic in Covington. “Numbers for aesthetic services like skin care treatments are peaking. Surgery has never been this busy.”

It’s much the same story for Dr. Anthony Stephens and his clinic on Dijon Drive, where business for aesthetic services are up between 12% and 20% from a year ago. His surgical practice is up 20%, largely due to rising popularity in face-lifts and “total mommy makeovers.”

“People have the time to recover because they’re working from home and they’re not in an office,” Stephens says. “Plastic surgery is also becoming much more widely accepted, so we should continue to see an uptick over previous years.”

Stephens cautions local plastic surgeons need to be cognizant that they’re operating on the “right” patients—for instance, those who aren’t obese or elderly—in order to protect their health.

The rise in procedures mirrors national trends. Plastic surgeons across the U.S. are anecdotally reporting an unprecedented number of requests for procedures, partly because their clients didn’t like how they looked on Zoom, the Washington Post reports.

Aesthetic medicine was already on the rise in Baton Rouge before the pandemic. Read a 2019 Business Report cover package on the subject.