After local news and Lifetime channel, is ABC’s ‘Shark Tank’ next for Lubricity Labs?

A stock photo courtesy of iStockphoto.

After winning the $250,000 prize at the 2016 Baton Rouge Pitch Night competition last November, Lubricity Labs founder Boyce Clark mapped out a business and marketing plan to help chart the course for his rapidly growing hair care company, which has taken the local market by storm with its revolutionary, all-natural hair smoothing products.

But on the Friday before Mardi Gras, those plans changed, after WAFB-TV aired a story about Lubricity Labs on its 10 p.m. newscast.

“By the time the newscast was over I had 120 orders,” Clark says. “When I woke up the next morning, I had 1,100. Then, 27 affiliate stations picked up the story and things really went crazy. Our website finally crashed when it exceeded 16,000 views per minute.”

Daily Report has the full story. 

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