The Baton Rouge Metro Airport is unveiling a strategic plan this afternoon that seeks to grow the local airport and eventually, it is hoped, bring more direct flights to Baton Rouge.
The plan, which is being presented to the BTR Board of Commissioners at its monthly meeting, focuses on growing the business travel segment of the market by stopping the so-called leakage of business travelers who opt to use New Orleans’ Louis Armstrong International Airport over BTR. The plan shows that 63% of Baton Rouge-based air travelers use airports other than BTR.
“The bad news is we have leakage,” says consultant John Snow, whose firm, Emergent Method, prepared the strategic plan. “The good news is we have leakage because that’s where our potential market is.”
The strategy involves a two-pronged approach: Encouraging more local business travelers to use BTR by enhancing airport services and improving the overall travel experience; and developing incentive packages that can be offered to airlines to bring more direct flight service to the market.
Daily Report has the full story.