Yoga Bliss founder leaves business to focus on The Big Squeezy

    Kimberly Matsko, who founded Yoga Bliss in 2008, has ended her partnership in the business to focus on her other business, The Big Squeezy, a cold-pressed juice bar near the Perkins Road overpass.

    “I just really need to focus on one business,” Matsko explains. “There’s just so much going on, and I can’t keep being pulled between the two.”

    The move comes after Matsko and Peyton Fisher dissolved a holding company they had formed this spring. Fisher is no longer involved with the The Big Squeezy and will now own both Yoga Bliss studios in Baton Rouge. Matsko says the two had formed the holding company with hopes of opening cold-pressed juice bars in the yoga studios, but it never worked out.

    As she turns her attention fully to The Big Squeezy, Matsko has ambitious plans for expansion. She plans to expand her product offerings and eventually wants to open a second Baton Rouge location. She’s also working to get her juices onto the shelves of grocery stores through a new wholesale division.

    “That will really launch this fall,” Matsko says, adding she is working at the LSU AgCenter Food Incubator on the plan. “We’re in the testing phase right now, but we’ve been getting it set up for about a year.”

    Matsko also is working on a partnership that would see The Big Squeezy become Baton Rouge’s “first farm-to-bottle juice company” and one of just a handful in the nation, she says.

    Matsko has been practicing yoga since 1998. She also was an instructor at Yoga Bliss and operates a school where she certifies people to become instructors. She’s also putting her certification teaching on hold for a while to focus on The Big Squeezy.

    Leaving the company she founded seven years ago and stepping away from yoga instruction is difficult, Matsko says.

    “It’s just time for me to move on,” she says. “But, you know, when the time is right, I’ll do it again.”

    Leah Simon, an original Yoga Bliss co-owner, will remain with the company.

    —Steve Sanoski

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