When, why and how to rename a business  

    A strong business name identifies a company, tells customers and prospects something meaningful about its brand and helps to differentiate the business from possible competition. But what should a b…

    We are glad you enjoy reading Business Report.

    Continue reading this story and get ACCESS to all our content from any device with a subscription now.

    • Get access to more than a decade of story archives.
    • Get access to our searchable data center of TOP LISTS.
    • Get exclusive content only available to INSIDERS.