News roundup: IMF takes cautious stance of US growth under Trump … ConocoPhillips taps into major Alaska oil find … Fewer than half of US employees understand their company’s brand

    Proceeding with caution: The International Monetary Fund is taking a cautious stance toward the policies of U.S. President-elect Donald Trump, assuming only a modest boost to the U.S. economy from his promise of fiscal stimulus. Bloomberg reports the IMF, in a quarterly update to its World Economic Outlook, maintained its forecast for global growth in 2017 of 3.4%. Expansion for 2018 is forecast at 3.6%, also unchanged from the fund’s previous forecast in October. Read the full story.

    A new find: ConocoPhillips has found a new Alaskan oil vein that may hold 300 million barrels of oil, reports. The discovery could become a multibillion-dollar project that takes more than half a decade to fully develop, the company says. The driller found the oil in the northeast part of Alaska’s federally owned, 37,000-square mile National Petroleum Reserve, where it drilled two exploration wells early last year. The so-called Willow discovery, ConocoPhillips says, could be capable of producing 100,000 barrels of crude a day sometime in the next decade, depending on how it engineers its operations the region. ConocoPhillips plans to begin 3D seismic evaluations this month. Read the full story. 

    Mixed messages: Less than half of U.S. employees—41%—say they know what makes their company’s brand different from that of competitors, thus making it difficult for them to communicate with customers, according to a recent Gallup survey. The survey results underscore the need for companies to focus on internal branding as much as they focus on marketing themselves externally, Gallup says, particularly since the nation has shifted from a material economy to one where a customer’s experience is essential to a branch’s success. Employees are often the first line of defense for a company’s brand, Gallup says, adding that poor employee branch alignment can be costly. Only 26% of U.S. workers feel their organization always delivers on the promises they make to customers. Read the full story.

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