A St. Tammany Parish advertising agency was among the team of agencies and communication advisors that helped elect Donald Trump to the presidency. Innovative Advertising of Mandeville produced nearly 30 TV spots for Trump, and the firm’s managing partner, Jay Connaughton, served as a media advisor and provided “ad strategy and messaging insight” to the campaign, according to an e-newsletter the firm released late last week.
Connaughton was still in Washington, D.C., over the weekend, where he has been since before the Nov. 8 election. But firm executive Morgan Wampold says Innovative Advertising became involved in the campaign shortly after the Republican National Convention in August, when Connaughton bumped into Trump campaign manager Kellyanne Conway.
Wampold says Connaughton was at the convention, and knew Conway from work they had previously done together on education reform issues.
“She was brand new to the campaign at that time and they made the connection and she brought him in,” Wampold says. “At first he wasn’t sure what he was going to be doing, but he ended up being very involved.”
Of the spots Innovative Advertising produced for the campaign, eight aired nationally—half of all the ads the Trump campaign aired around the country. Two in particular received national media recognition. One, called “Listening,” focused on Trump’s childcare plan and was cited by Bloomberg. The other, “United,” featured a Trump rally and was mentioned in The Wall Street Journal for its “directness.”
Innovative Advertising, which also has an office in Nashville, is no stranger to political campaigns, especially those involving Republican and conservative causes. The firm has represented numerous Louisiana candidates over the years and, more recently, has branched out to other Southern states.
Innovative Advertising also represents dozens of corporate and commercial clients, and has been involved in advocacy campaigns such as businessman Lane Grigsby’s “Fight, Not Fear” campaign in 2012, which called for the merger of the East Baton Rouge Parish Sheriff’s Office and the Baton Rouge Police Department.