Baton Rouge membership-based online discount club rebrands, expands offerings of local products

A local company that provides exclusive discounts on local products and services to its members via an online portal has rebranded and is expanding the types of deals it offers to its customers. Geaux City Savings is the new name of the former Homebuyer Discounts.

The membership-based company was founded last year by local mortgage lender Frank Ardoin and originally targeted only homebuyers and sellers with discounts from local merchants to help with various home improvements.

Over the past year, however, Ardoin realized there was a need for a single site that offered deals from a much wider variety of local merchants. In addition to deals on homebuilding and repair products and services, Geaux City Savings will offer discounts from local businesses in the health and beauty, entertainment and restaurant sectors.

“We did a lot of research and found our member base loved supporting local businesses and getting deals that only the membership could have access to but they wanted more venues that were used on a more frequent basis,” Ardoin says. “It really got us thinking about how we could expand what we do.”

Membership in Geaux City Savings costs $75, for which members get access to a growing number of discounts from dozens of local merchants and service providers. Discounts typically range from between 15% to 20%, or between $70 and $75 off. So far, the company has 750 members and 64 merchants, with a year-end goal of 150 merchants.

Ardoin is planning to further expand the website——to include a life events category, which will feature discounts on products and services related to weddings, baby showers, graduations and other major milestone celebrations. For now, though, the focus is on the addition of health and beauty, entertainment and restaurant categories.

“Before this, we didn’t have one location as a Baton Rouge resident where you can find whatever you need by a local merchant,” he says “This is a way to support the local economy. These businesses want your business.”

—Stephanie Riegel

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