Baton Rouge entrepreneur Joseph Tucker is working to expand his sports drink product line after a successful launch late last year.
Tucker’s product—Hydra-Guard Recharge—is available in about 300 stores across Louisiana and the Gulf Coast, 225 details in a feature. He expects to double that number soon as, he says, negotiations for additional distribution agreements are close to being finalized.
Also, the company this month is rolling out a no-calorie, no-sugar version in four new flavors: kiwi, strawberry, watermelon and mango.
Tucker partnered with food scientists at the LSU AgCenter Food Incubator to create a higher quality, healthier version of commonly consumed sports drinks. Hydra-Guard Recharge has all-natural ingredients and four times the amount of electrolytes as other varieties.
Next up for Hydra-Guard Recharge, he says, is a new alkaline water with more electrolytes and nutrients than any other alkaline water on the market. The product is currently in the research and development phase.
