Legacy Business Spotlight: Valluzzo Companies

From left: Michael, John and Nicholas Valluzzo

— ESTABLISHED 2010 —

Family-owned and operated Valluzzo Companies manages 88 McDonald’s restaurants in Louisiana, Mississippi and Alabama. The three owner-operators like to say: “Strong roots grow tall trees.” Baton Rouge is where it all started, and the goal has always been to grow from those roots while staying grounded in Valluzzo core values – both inside the restaurants and at home.


‘What started as one restaurant quickly became a way of life.’

“Our story began in 1964 when our family brought the Golden Arches to Baton Rouge. Growing up, we were all in the restaurants – learning every position, from working the grill to managing a shift. Over the years, we’ve passed that experience down, one generation to the next. Today, as a fourth-generation family business, we’re proud to say we work side by side. We respect each other’s strengths, communicate well, and genuinely enjoy building something together. Shared trust is one of our biggest advantages.”

‘We’re in the people business.’

“When our team thrives, our business thrives. We’ve learned that each of us brings different strengths to the table, and we lean into those strengths as a leadership team. That philosophy extends to our restaurants, where hiring, training and retaining the best people has been our winning formula. When you trust your team and play to everyone’s strengths, the business thrives.”

‘It’s a full-circle moment.’

““This summer, Valluzzo Companies is expanding into the Hattiesburg/Laurel, Mississippi market, acquiring 16 restaurants from another respected McDonald’s family operator. Nicholas played baseball at Southern Miss, and bringing the family name back to this community is especially meaningful. In addition, we’re opening two

brand-new restaurants in Dutchtown and Juban. Growth is always exciting, but what’s most fulfilling is the opportunity to bring our values, our culture, and the McDonald’s experience to new places.”

‘The key is evolving without losing personal connection.’

“The pace of change, especially with technology, has been incredible – and we’ve fully embraced it. From mobile ordering and digital kiosks to app-based loyalty deals, McDonald’s has led the way in making the customer experience faster and more convenient. One of our favorite everyday examples of technology is pre-ordering a regular meal through the app – it’s ready the moment you walk in. In today’s world the little things make a big difference.”

 

OUR LEGACY: “People-first leadership, community impact, and family.”

8710 JEFFERSON HWY | BATON ROUGE 70809 | 225.300.8960 | VALLUZZOCOMPANIES.COM