The ongoing COVID-19 pandemic has only increased the need for quality audio visual experiences. Link Integration Group has been in operation since 2013, and with the expertise of business partners Brad Rojas and Kyle Williams, the company is able to assist businesses with improving the experience for both employees and clients.
Williams, chief operations officer for Link Integration Group, has spent 15 years as an independent licensed telecommunications contractor leading a team of experts specializing in copper and fiber optic cabling needs. He has certifications from several cable system manufacturers and is qualified in designing and building communications infrastructure systems that are required for today’s evolving technologies. These elements provide the foundation for any business technology solutions.
AT A GLANCE
Primary product/service: Professional audio video consulting, design, installation, and services
Top executives: Brad Rojas, Chief Technology Officer; Kyle Williams, Chief Operations Officer
Year founded: 2013
Phone:  756-2205
Rojas, chief technology officer of Link Integration Group, worked as a senior control systems engineer for a Fortune 100 company, where he was responsible for more than $30 million in new control systems installations. He has a deep understanding of how to integrate multiple separate systems into one functioning unit. He also previously owned an IT and AV business, and his knowledge of business IT requirements allows him to create unique system designs to meet clients’ goals.
“Given our backgrounds, coming into the AV business, we had a fresh perspective about how things should be done,” Williams says.
Link Integration Group provides custom integrated system solutions specializing in commercial audio, video and conferencing technologies to businesses throughout the Louisiana Gulf Coast and neighboring states. Its team works to better understand a client’s current business processes and practices, learn about goals and objectives for meeting spaces, evaluate and present the possibilities with the client and design a solution that meets those needs.
The two things that set the business apart are its ability to solve any issue a client may have and to provide “service, service, service,” Rojas says, noting that the company never takes a cookie-cutter approach. “We listen to our customers about their expectations and needs and come up with custom solutions.”
Link Integration Group has worked with a wide range of governmental agencies, along with other groups including healthcare organizations, financial institutions, insurance companies and attorneys. The need for quality AV experiences has only grown stronger over the past year, as these institutions are relying on videoconferencing platforms to conduct their business.
“During the current pandemic, people are utilizing video communications now more than ever,” Rojas says.
For employees working from home or from a private office, attending those meetings on a laptop can work just fine, Williams says. But challenges arise in larger venues, with multiple attendees, such as in a large board room or conference space, primarily in terms of audio quality. “With a 60×100-foot room, a lot of things need to be taken into consideration to have a quality experience,” he says. “That’s where we come in. That’s what we do.”
Some of Link Integration Group’s larger clients are governmental organizations who need to communicate in times of crisis, such as during the current pandemic, hurricane season and throughout other weather emergencies. “They need their info displayed for a team of 100 people at any given time and under any type of circumstances,” Rojas says.
The demand for those type of services increased enormously within just a couple of weeks at the start of the Covid-19 pandemic, Williams says. Luckily, those clients who were early adoptees of the technology provided the team at Link Integration Group with a strong foundation for what was needed and what works.
“We were ready,” Rojas says, noting that his company’s experience has allowed the team at Link Integration Group to educate potential business clients about cloud based conferencing options required to communicate successfully during these challenging times.
And he doesn’t see the need going away anytime soon. “I think we’re here to stay,” Rojas says. “We were poised to respond effectively to the unexpected and unplanned circumstances and quickly turned those challenges into solutions.”
Link Integration Group will continue its efforts to be the thought leaders in the industry for Baton Rouge and surrounding areas. With a commitment to educate personnel in core systems, the team has the foundation to provide quality audio video solutions for any environment. From small huddle space to large venues, Link Integration Group strives to take sophisticated components and technologies to create easy-to-use AV systems for its customers.
2020 was a challenging year for everyone and there were certainly no exceptions for small business owners. There are always up and downs in business, but this level of uncertainty made it incredibly difficult to navigate. Because of great partnerships with our clients, and the sheer determination and dedication from our valued employees and families, we once again see a light at the end of the tunnel.
Although this pandemic was difficult to say the least, it did provide a silver lining for our business. The forced rapid adoption of distance learning and video conferencing technologies provided some new opportunities in our industry, and we used our unique perspective to quickly implement these technologies. We believe that we will see this trend continuing through 2021 and Link Integration Group is committed to helping our customers progress with these new systems. Our success would not be possible without the support of our families, employees and our clients—we would like to take this opportunity to thank them all.