GET DAILY REPORT FREE
Thirty-six years ago, Jerry del Rio transitioned from nursing to real estate, trading her scrubs for a real estate license. In those early days before the Internet, locating homes involved driving around to spot “for sale” signs and compiling lists for clients, relying solely on printed materials that quickly became outdated.
This career shift was essential for del Rio, a mother of four, whose demanding nursing shifts often extended to 16-hour doubles. “It didn’t allow me to continue being a mother,” she says.
Over 36 years in the industry—25 as owner of Del Rio Real Estate—she has established a lasting presence in Baton Rouge’s competitive market, where women-owned businesses often face challenges from larger firms.
Two years ago, del Rio partnered with Heather Civello, transforming her solo practice into a collaborative venture. Civello brought 15 years of experience in salon design, and had always had a passion for residential design, often advising friends on preparing their homes for sale.
After working together for a year, del Rio saw the potential for a formal partnership. “I’m more business-oriented while Heather can see things in a home that may need improvements or updates,” she says.
“When you hire us, you’re getting a two-for-one deal,” says Civello. “You get the best of both worlds.”
Del Rio’s experience is a significant asset. “We sold a property that is a pre-Civil War home!” Civello says.
“With Jerry’s expertise, she can handle everything from pre-Civil War homes to farms and assist first-time home buyers.”
While real estate may appear glamorous from the outside, the reality is quite different. “I’d say only about 10 percent of it is glamorous,” says Civello. “People don’t realize we’re often emptying trash cans and cleaning out homes. We provide hands-on, client-oriented service that aims for five-star satisfaction.”
The work demands commitment and a delicate balance between personal life and business obligations. “Our biggest challenge is that family and friends often say they never see us,” says Civello. Del Rio agrees. “To be a successful Realtor, professionalism is key. Although family comes first, we are constantly thinking about business.”
Del Rio’s client-first approach has created a bittersweet challenge—the formation of deep friendships with clients. “I’ve developed so many friendships over the years. I often think, ‘I haven’t talked to her in a while,’ she says. Civello understands this sentiment well, adding, “We come in like little fairies and leave behind new friendships, but it’s hard to keep in touch.”
Del Rio credits her psychiatric rotations as a nurse for her ability to connect with people. “It takes a lot to shock us,” Civello says. “People behave very differently when they’re trying to buy a house compared to other contexts.”
CONNECT WITH US
Top executives: Jerry del Rio
Phone: 225.218.0888
Address: 4874 Bluebonnet Blvd., Baton Rouge, LA 70809
Website: delriorrealestatebr.com
After 25 years of cultivating her own company, del Rio has demonstrated that success in real estate hinges on being committed, doing the unglamorous tasks, and building authentic connections—one house, one client, and one relationship at a time.
