Mayor Sharon Weston Broome spent nearly $16,800 on her Election Day get-out-the-vote effort earlier this month, while runoff challenger Steve Cater spent some $9,650
Campaign finance reports filed last week by the two candidates, who will face off in the Dec. 5 runoff election, show how the two camps utilized different tactics on Nov. 3 to get their supporters to the polls.
Broome’s report shows the mayor’s campaign spent the bulk of Election Day expenditures—some $14,150—on “services of election day workers.” The report shows the campaign paid more than 100 workers $125 each, on average, on Election Day.
Broome campaign spokesman Richard Carbo says the workers were paid for their canvassing efforts, which included “engaging with voters, making phone calls, sending text messages and doing general visibility to boost the mayor’s efforts.”
The campaign’s only other expenditure was a $1,750 payment to JDE Inc., for “field services.”
JDE Inc. is a Baton Rouge firm registered to Joe and Perlena Delpit.
Broome, a Black Democrat, finished first in the primary with 48% of the vote. Carter, a white Republican, finished second in the crowded field, with nearly 20% of the vote.
Carter’s campaign spent the bulk of its Election Day money on TV and robo texting.
Carter’s report shows the campaign spent more than two-thirds of its Election Day expenditures—some $6,000—on local TV ads, predominantly with WAFB-TV. The campaign also spent nearly $2,000 with consulting firm Devise Strategy Group on “sms services.”
A separate PAC that supports Carter and is funded by his wife and members of her family, Red Stick Forward PAC, spent an additional $1,400 with Devise Strategy for text messaging services.
Devise Strategy Group is a Covington firm registered to Republican political consultant Andrew Bautsch.
Though the runoff campaign has been relatively lackluster so far, the focus on the presidential election has kept politics at the forefront of the public discourse in recent weeks, which could help drive up turnout in what would otherwise be a low-turnout December runoff, predicts political consultant Clay Young.
“In normal elections, by now, the political energy dies down because it’s a December runoff,” he says. “But I think more people are still tuned into politics because of the presidential runoff and that, indirectly, keeps them focused on the mayor’s race, too. I call it the ghost of the presidential election.”