After just seven months of business, Louisiana’s first—and only—Piccadilly To Go location has closed on Lee Drive.
Billed as Piccadilly Restaurants’ “response to modern consumer trends,” the first Piccadilly To Go store opened last year in Cordova, Tennessee. The restaurant group launched the second store in its native Baton Rouge in November and recently opened a third in Olive Branch, Mississippi.
The concept—a small, standalone facility offering call-in, online and in-person ordering of fresh Piccadilly meals—isn’t to blame for Tuesday’s closure, says Max Jordan, vice president of marketing for Piccadilly Restaurants. Rather, it boiled down to the roughly 1,300-square-foot Lee space not being large enough to accommodate customer demands, like the seating options found at other to-go stores.
“Our results at the other locations are outstanding, but the success criteria we’ve identified in both Cordova and Olive Branch are never going to materialize at Lee Drive,” Jordan says, noting the Baton Rouge space was 30%-40% smaller than the other spots. “We’re closing this in the interim and are looking for a new location in Baton Rouge that better mirrors those locations.”
The company doesn’t have a target date for a new Piccadilly To Go opening in Baton Rouge, but Jordan says it will depend on space availability as well as the progress of its under-construction Denham Springs prototype restaurant—Piccadilly at Juban Crossing.
Still, Piccadilly To Go’s closure comes not long after the nearby Mooyah Burgers also shut its doors. But the vacancies have nothing to do with the Lee location near LSU, says Brent Struthers of Beau Box Commercial Real Estate, the leasing agent for both properties. He instead chalks up Mooyah’s closure to an oversupply of burger chains within a one-mile radius, while arguing Piccadilly opened at the wrong time.
“Piccadilly was more soul food, and people are looking for healthier options,” says Struthers, adding a Tropical Smoothie is set to open at a neighboring, under-construction strip center. “It’s not a location problem. We’re about to put the space on the market and already have some interest.”
With Piccadilly’s departure, the center is 87% occupied, Struthers says. Meanwhile, the strip formerly housing Mooyah is at 60% occupancy, though he says he has plans to backfill a restaurant in the empty space.
Read a Business Report cover package from last year detailing Piccadilly’s growth and future plans.