Following a six-week search, the Baton Rouge North Economic Development District has selected Octagon Media to execute its yearlong rebranding campaign, BRNEDD officials confirmed this morning.
Board members, at the organization’s meeting last night, awarded the $20,000 contract to Octagon CEO Maranda White, who was picked from a pool of eight applicants, says BRNEDD Executive Director Jerry Jones.
“We saw how intentional she was in her approach, recognizing where we were and where we wanted to see the organization go,” Jones says. “She spoke directly to what we were looking for.”
The full-service advertising agency—located on Sherwood Common Boulevard—has done work for a range of clients, such as the Raising Cane’s River Center, Baton Rouge Community College and the Louisiana Special Olympics.
The rebranding campaign is a key priority of the two-year-old district. It involves pitching north Baton Rouge as an ideal place to live, work and play.
Octagon’s scope of work includes 100 hours executing a rebranding package, according to an invoice obtained by Daily Report. The agency will develop a messaging strategy, create a logo, and craft the organization’s color scheme and tagline, among other tasks.
Other expectations include 25 hours of writing and distributing press releases, as well as more time redesigning the website, creating promotional materials for events and regularly updating BRNEDD’s content management system.
Work will begin immediately, says Jones, adding, “Our goal is to make sure we have an organization that the board and citizens can be proud of and one that elected officials can stand behind and support.”