It’s surprising to no one who follows the football-crazy SEC that coaching salaries in the sport—as well as those in basketball and, yes, baseball—are on the perpetual rise. What most may not know, however, is that salaries for those coaching less-known and hardly profitable sports are also escalating on college campuses across America.
Total compensation—including salaries, benefits and bonuses—grew 43% between 2013 and 2018 for head coaches of Power Five conference public schools, according to USA Today, in sports other than football, men’s basketball and women’s basketball. The rate of increase for head football coaches over that period was almost 51%.
The figures come annual financial reports submitted to the NCAA by each school and we compiled by USA Today in partnership with Syracuse University’s school of public communications.
The reasons behind the increase: 1) bidding wars when one program tries to hire away a coach from a more successful program; 2) more coaches using agents to negotiate deals and 3) more athletic programs deciding if it’s going to field a team then it ought to do what it can to win.
Read the full story here, and also worth exploring is this chart breaking down the revenues and expenses for more than 200 university athletic programs. Spoiler alert: LSU checks in at No. 14 in terms of 2017-18 revenue ($145.4 million), behind SEC competitors Texas A&M, Alabama, Georgia, Florida and Auburn.