As the Knock Knock Children’s Museum prepares to enter its third year of operation, the museum’s executive director is focusing on expanding the museum’s impact through outreach programs.
Last year, 188,000 people visited the museum on Dalrymple Drive, Executive Director Peter Claffey told reporters at this afternoon’s Press Club luncheon. Of those visitors, 75% were from East Baton Rouge Parish. Claffey describes Livingston and Ascension parishes as the museum’s secondary market.
In the coming year, the museum will focus on recruiting potential museum attendees from surrounding parishes, Claffey says, through educational outreach programming and events.
On Friday, the museum is hosting an Educator Night for regional teachers to visit the museum and see a preview of programming that will be offered for the upcoming school year for field trips. The museum will also preview on-the-road programming that can be brought to the classrooms.
Next month, the museum will host Knockstock, a two-day music festival that is a kid-friendly spoof of Woodstock. Along with bands, there will be activities and a makers vendor fair. Two-day and one-day passes will be sold.
“Children’s museums, 20 years ago, there were very few of them,” Claffey says. “They’ve really sprung up as almost an entire new industry across the country … As we learn about kids, how kids learn and early brain development and the importance of that brain development, the case statement for children’s museums built itself.”
Claffey also broke down the stats of the 188,000 Knock Knock visitors in 2018:
• 40% general admission
• 34% museum members
• 17% field trips
• 9% either free or reduced admission