Keeping it real: How CEOs can effectively implement the ‘Blue Ocean’ strategy

The “Blue Ocean” strategy—which focuses on creating new market spaces out of existing industries—requires more of a change in mentality than an outlay of capital, according to Renee Mauborgne,…

We are glad you enjoy reading Business Report.

Continue reading this story and get ACCESS to all our content from any device with a subscription now.

  • Get access to more than a decade of story archives.
  • Get access to our searchable data center of TOP LISTS.
  • Get exclusive content only available to INSIDERS.

View Comments