Tent? Check. Sleeping bag? Check. Rocking chair, air mattress and insulated coffee press?
Hard-charging backcountry adventurers might scoff at the idea of lugging such luxuries. But for many, getting outside doesn’t mean going off the grid, the Los Angeles Times reports, and camping retailers are rolling out items that let consumers bring at least some of the comforts of home into the great outdoors.
“The people going to go on a three-week hike and take everything on their back, that was the ideal consumer 10 years ago,” said Matt Powell, senior advisor for the sports industry at NPD Group, a market research firm. “Now, it’s someone driving to a state park, sleeping next to their car in a tent and trying to bring as many creature comforts as they can.”
Camping’s popularity has been relatively steady over the last decade, according to a 2018 report from the Outdoor Foundation, a not-for-profit established by the Outdoor Industry Assn.
But a separate survey suggests that the type of camping trips being taken has shifted as outdoor enthusiasts opt for more frequent excursions and stay closer to home. The percentage of people who camped three or more times in a year grew between 2014 and 2018, as did the share of campers traveling fewer than 50 miles from home, according to a survey from Kampgrounds of America, a franchise with more than 500 locations in North America.