Ready for happy hour? Bacardi bets that rum will be the next liquor to go upscale

    By
    -

    As the working week draws to a close, you might be reaching for a cocktail right about now. And if you are, Bloomberg reports it’s increasingly likely that the liquor in your drink is of the premium…


    Already an INSIDER? Sign in.

    We are glad you enjoy reading Business Report.

    Continue reading this story and get ACCESS to all our content from any device with a subscription now.
    • Get access to more than a decade of story archives.
    • Get access to our searchable data center of TOP LISTS.
    • Get exclusive content only available to INSIDERS.