For the win: A new study by LSU researchers estimates that spending attributable to the 2017 NBA All-Star Game in New Orleans totaled roughly $45 million in Louisiana. The Associated Press reports the study for the state’s economic development department says visitors spent an estimated $23.7 million. It also estimated that combined spending by the NBA, media outlets and sponsors totaled $21.3 million. The figures, released Monday, were compiled by the LSU Economics & Policy Research Group at the E.J. Ourso College of Business. The game was played in mid-February.
Action!: Reel Louisiana, a new video competition, is challenging filmmakers to capture what makes Louisiana unique in 90 seconds or less. The Louisiana Office of Tourism and Audience Awards launched the video competition Monday. Filmmakers can submit up to three videos showing the best experiences around the state that make Louisiana unique. Up to $20,000 in prizes will be awarded. The first place winner will receive $8,000 while the second and third place winners will received $3,00 and $2,000, respectively. Seven honorable mention winners will each get $1,000. The public will get to vote on the best videos. Entries could be used for future marketing campaigns. Submissions are being accepted through 1 p.m. on Monday, July 31. Get more information.
Bookends: An activist investor is urging Barnes & Noble Inc. to try again to sell itself, arguing the bookseller needs an owner who can invest in its beleaguered operations. As The Wall Street Journal reports Sandell Asset Management Corp. has recently started buying a stake in the New York bookstore chain and is already among its 10 biggest investors. And even though physical bookstores have declined in popularity in the U.S. in the internet age, Sandell reckons they aren’t going away and that Barnes & Noble’s status as the only national chain could attract a well-heeled private-equity firm or another retailer. Like many retailers, Barnes & Noble has struggled to compete with Amazon, which dominates the online sale of physical and digital books. Barnes & Noble has three locations in Baton Rouge. Read more.