New Orleans Saints quarterback Drew Brees wants to sell you coffee and doughnuts.
Brees, in partnership with Florida businessman Vik Patel and FOX Sports broadcaster David Diehl, has signed an agreement to develop up to 69 new Dunkin’ Donuts franchisees in Baton Rouge, New Orleans, Shreveport, Monroe and Alexandria.
The terms of the deal, which has been in the works for several months, were not disclosed in a news release issued shortly before 10:30 a.m. today.
The group is partnering as Bourbon Street Donuts LLC, which is led by Patel. They plan to open their first Dunkin’ Donuts location sometime this year, a news release says. Brees’ Instagram page says they’ll first open five franchises in Baton Rouge and New Orleans.
The group also will co-own five existing Dunkin’ Donuts franchises in Louisiana.
“We are committed to growing the brand in Louisiana and playing an important role in the daily lives of people who live, work and visit here,” Patel says in a prepared statement. “Drew has proven his commitment to New Orleans—both on and off the field—and we couldn’t ask for a better partner to help expand Dunkin’ Donuts’ presence in Louisiana. We’re excited to open our first few restaurants under this partnership next year, and developing even more restaurants over the long-term.”
Massachusetts-based Dunkin’ Donuts has about a dozen restaurants in Louisiana and is recruiting franchisees in Arkansas, eastern Texas and Mississippi to continue its growth in the Southeast. Dunkin’ Donuts has more than 12,000 restaurants in 45 countries worldwide.
Patel is the CEO of Tampa-based Purple Square Management Co. and has been a Dunkin’ Donuts franchisee for 10 years. He currently operates 46 restaurants in Louisiana, Alabama and Florida, and he purchased the existing Dunkin’ Donuts locations at 8121 Florida Blvd., 2698 S. Sherwood Forest Blvd. and 9837 Bluebonnet Blvd. in Baton Rouge in 2015.
As for Brees, this isn’t his first foray into the restaurant business. In 2015, the quarterback and his wife, Brittany, became co-owners of Walk-On’s Enterprises, the parent company of Walk-On’s Bistreaux & Bar.