Editor’s Note: This story has been revised from an earlier version to clarify the company’s expansion plans for the new restaurant concept.
A new Copeland’s concept restaurant is coming to Baton Rouge, which will serve as a test market for the new venture.
Al Copeland Investments, which owns and operates the Copeland’s of New Orleans chain, is launching Batch 13, a new fast-casual restaurant with an emphasis on fresh, healthy foods and takeout service.
The company is subdividing its Copeland’s restaurant at 4957 Essen Lane and developing the first Batch 13. If successful, the company—which operates 17 Copeland’s restaurants in five states throughout the south—plans to eventually grow the concept.
“Copelands would be considered a full service, upscale casual dining restaurant,” says Allison Copeland Donnelly, vice president of Al Copeland Investments. “Our new concept is a fresh casual concept. Our culinary recipes will be freshly prepared, in a fast and convenient environment with a heavy influence on take out.”
The company chose Baton Rouge as the test market for its new concept because “we feel the market has a lot of potential and it doesn’t have anything else like what is coming,” she says.
Copeland’s will remain open throughout construction of Batch 13 and will continue to be the anchor tenant after the renovation is complete.
“We feel this is an exciting step in evolving restaurant trends while still keeping true to our great flavors, quality and service along with a very strong tie to the local community,” says Al Copeland Jr., chairman and CEO of Al Copeland Investments.
Company officials say they wanted to announce their new restaurant today—on the 13th of the month—and that they will explain the significance of the number 13 in their name and new concept in the weeks to come.
In November, Copeland’s announced a change for its Lafayette location, though in that market the restaurant will be renamed Copeland’s Takeout Gourmet Kitchen and Market. A Copeland’s spokesman says the Lafayette change is unrelated to new concept under development in Baton Rouge.