Baton Rouge firm courts new partners at world’s largest tech expo

    Baton Rouge-based Cellcontrol could very well end up with new partners after showcasing a new feature in its product line at CES, the world’s largest technology expo that was held last week in Las Vegas and wrapped up on Sunday.

    “We had a lot of great conversations with people in the auto space, device manufacturing space and people in the government space,” says Jesse Hoggard, vice president of marketing for Cellcontrol, which develops technology to combat distracted driving.

    Cellcontrol’s latest advancement allows parents and businesses to monitor a driver’s speed against the speed limit of the street being traveled. Hoggard says the company was able to get the feature in front of automakers and other potential partners at CES. The technology, which can even be embedded into vehicles as part of Cellcontrol’s DriveID device, was well received, Hoggard says, adding that many automakers at the show rolled out new vehicles equipped with features that increase driver distraction.

    This year marked the fifth that Cellcontrol has sent representatives to attend CES, and the fourth in which it has been an exhibitor. The event annual draws some 3,600 exhibitors and 170,000 attendees.

    “There’s a relevancy that comes from it,” Hoggard says of the company’s presence at CES. “We’re meeting with some of the same partners that we’ve met in previous years. They like to know that we’re still around, still have a presence, and they like to know how we’ve grown in the year since we’ve talked.”

    —Alexandria Burris

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