3Tails Wine & Cheese to open at Square 46 this fall

    A wine, cheese and charcuterie retail concept is coming to Square 46 this fall, adjacent to the popular White Star Market along Mid City’s Government Street.

    3Tails Wine & Cheese, featuring a highly curated selection of wines along with a comprehensive cheese and charcuterie program, is the brainchild of Scott Higgins, a certified sommelier and operating partner of Mouton wine and cocktail bar at White Star.

    The wine and cheese shop is expected to open in November, occupying a 1,300-square-foot space at the Square 46 mixed-used development.

    3Tails will take a consultative approach to helping customers choose the right wine and cheese, which can be intimidating, says Higgins, who has years of experience in this arena and believes there is an underserved market for his concept.

    “We want to educate our customers on how to buy wine properly,” Higgins says in a statement. “Gone are the days of wandering around aisles of wine racks, hoping to make sense of what the best value is and not getting any real dialogue with someone from the store trying to help you.”

    3Tails will also offer gift baskets for holidays, a corporate concierge program and a cheese and charcuterie board catering option.

    “A client can drop off a cheese board, tell us how many friends are coming to their house and a few hours later they can pick up a beautifully arranged charcuterie board to host at their private gatherings,” Higgins says. “We can even pair the board with a handful of wine selections to make the process effortless for the client.”

    The shop will focus on small, artisan producers for its products, from family-owned wineries to farmhouse cheese and charcuterie producers, Higgins says. 3Tails will also carry birthday cards made by a small company in Wilmington, North Carolina.

    Higgins partnered with White Star co-owners Clark and Whitney Gaines last year to open the Mouton bar, which features a rotating list of curated wines, local and regional beers, and a collection of cocktails. It was that partnership that led to the 3Tails concept.

    “We essentially gave Scott the keys to Mouton a year ago, and he has totally blown away our expectations,” Clark Gaines says in the release. “We are honored and thrilled to be able to continue our partnership on his next venture.”

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