How regional teams can use social selling strategies to top larger competitors

Regional sales teams face an inherent challenge: competing against larger organizations with bigger budgets, broader resources and national brand recognition. 

Yet the most successful local companies Richard Bliss works with consistently outperform these competitors by implementing coordinated social selling strategies that leverage LinkedIn’s unique capabilities.

As Bliss writes for the latest issue of Business Report, he discovered that relationship-driven sales approaches often topped resource-heavy competitors during his 18 years in Fortune 500 technology companies. 

Today’s digital tools amplify these advantages when regional teams coordinate their efforts strategically. 

“Individual social selling produces modest results. Coordinated team social selling creates exponential impact that national competitors struggle to replicate. When your sales team operates as a unified relationship-building engine, you gain market presence that rivals much larger organizations,” he writes. 

Read the full column, and send comments to editor@businessreport.com.