Taylor Bennett and his team at the MESH creative agency know a thing or two about growth.
AT A GLANCE
Top executives: Taylor Bennett, Founder and CEO
Address: 7924 Wrenwood Blvd., Suite C, Baton Rouge, LA 70809
“Clients come to us when they want to grow their brand and the business, and that’s what we specialize in,” Bennett says. “They come to us to figure out their story and the best place to tell that story and get it in front of the right people.”
After 20 years of helping clients get out their message, MESH has grown a lot, too. Bennett started the agency in 2003, quickly taking on projects for the healthcare field and the outdoor living and building materials industry. By 2012, it was time to expand to a full-service agency offering creative, branding, digital products, media and public relations solutions.
“During that time, we repositioned the agency and really focused on the culture here,” Bennett says. “The culture is really what drives the agency, and our team is such an important aspect of the business.”
Now, Bennett and the team are planning “MESH 3.0”—what the agency should look like as it enters its third decade. Leading the way is more emphasis on creative, digital and data unification. MESH is bigger and busier than ever, with team members and clients across the Southeast.
But the agency still holds to some core values that have been there from the beginning.
“Trust is the key ingredient in advertising,” Bennett explains. “The client has to trust the agency, and the agency has to earn trust with the client. It’s a relationship. We’re always listening and learning what their needs are and where they want to go. Our job is to partner with our clients and reach that north star together.”
He notes that MESH’s founding client is still working with the agency—a testament to the importance of nurturing long-term relationships.
As MESH continues to grow and help clients grow, Bennett remains passionate about his work.
“It’s awesome,” he says. “You come to work and you get to develop ideas and things that have never been seen before. Whether it’s a high-profile ad campaign or even just one piece of content or a three-year strategic plan, you get to create something that’s never been done before.”