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— ESTABLISHED 1934 —
EFCU Financial opened in Baton Rouge as the 13th chartered credit union in the U.S. The original mission was to provide financial services to the employees of the former Stanocola Processing Plant, now ExxonMobil. EFCU Financial became a community-chartered credit union in 2007, and today serves more than 67,000 members and manages $1.2 billion in assets.
‘We’re kind of a best kept secret.’
“We’ve been a community partner for more than 90 years now. We are currently the third largest credit union in Louisiana. What started as a Baton Rouge institution now serves the entire metro area. Less than 12 years ago, we were under $300 million in assts, and now we’re over $1.2 billion. Our challenge going forward is to build a deeper awareness of our products and services, in addition to expanding our involvement in the community and our financial literacy initiatives.”
‘We are known for our deposits and loan rates.’
“Our competitive certificate deposit rates consistently attract national attention, and we offer some of the best auto loan rates in the market. In fact, we’re one of the top auto loan originators among local financial institutions. We’re also proud to be the number one mortgage lender in the area, with over $100 million in new home loans booked.”
Credit union myth vs. reality
“There’s a misconception about credit union membership with some believing that they cannot join, but the reality is that it is as easy as opening an account at a bank. At our credit union, you can become a member if you live, work, worship, or attend school in our nine-parish service area. As a credit union member, you’re banking with a financial institution rooted in your local community. You’ll get to know the friendly team members at your branch and the representatives in our contact center when you call. Because we’re local, we understand your needs and preferences—and that means you receive a consistently high level of personalized service.”
‘We’re working to make financial education core to our culture.’
“We partner with Junior Achievement to place our team members in high school classrooms, where they help teach financial literacy. Recently, we’ve also led financial education programs at Southern University and LSU. We’re passionate about empowering our members with the knowledge they need to manage their finances and prepare for every stage of their financial journey.”
OUR LEGACY: “An unwavering partner in our members’ lifelong financial journeys.”
8 BRANCH LOCATIONS | GREATER BATON ROUGE | 225.214.6800 | EFCUFINANCIAL.ORG
