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Celebrating 75 years in business is a reflection of the trust this community has placed in us for generations
“I never wanted to be the biggest car wash, I wanted to be the best-run car wash,” reflected Benny’s co-owner, Benny Alford. “When my father started this business in Pensacola, Florida, we couldn’t imagine what it would one day become. After we moved to Baton Rouge and I eventually took over, our focus was simply on serving people the right way.”
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Top executives: Benny Alford, Jason Alford, Justin Alford, and Helen Alford McDavid, Owners
Phone: 225-927-7181
Address: 9611-B Airline Hwy, Baton Rouge, LA 70815
Website: www.bennyscarwash.com
That dedication to service has been at the forefront of Benny’s expansion and growth over the past 75 years, defining the company as a leader in the car care industry. Family-owned and operated since 1951, Benny’s continues to build on its legacy of innovative technology, unparalleled customer service, and commitment to community.
75 Years of Family Ties
Seeing my sons, Justin and Jason, step in and grow Benny’s into something even greater, and now having my granddaughter Helen representing the fourth generation, has been incredibly special,” said Benny. “I’m most proud of how our family has come together to take Benny’s to a whole new level while still staying true to the values we started with.”
In 2001, the Alford family changed the face of the car wash industry with the invention of an automated, all-inclusive car wash experience. Coupled with its eco-friendly use of biodegradable chemicals, the company has further modernized the business.
Capitalizing on these successes, the family has expanded Benny’s into nine car wash locations with interior services and vacuums, seven oil bays, and five B-Quik convenience stores. They are currently wrapping up the construction of their tenth facility in Baker, Louisiana. After its completion, the momentum keeps going with plans to break ground on another car wash in Zachary by the end of the year.
“Benny’s coming to Baker and Zachary is a big deal for our area,” said a Benny’s customer. “It’s great to see a local company that has been part of the Greater Baton Rouge area for generations continuing to invest here.”
Community Partnership
Benny’s invests in more than just brick and mortar buildings. Through sponsorships, donations, and charitable events, the family strives to give back to
the communities in which they live and work.
“Celebrating 75 years in business is a reflection of the trust this community has placed in us for generations,” said co-owner Justin Alford. “We’ve always believed that if a community supports you, you have a responsibility to support it right back.”
Some of their efforts include being a proud partner of LSU Athletics, working with local organizations to support initiatives that benefit the area, and even donating free car washes to local school staffs during the holidays as a token of their appreciation. Perhaps one of their most anticipated fundraisers of the year is the Annual Haunted Car Wash, a two-night event every October that has raised more than $200,000 for Our Lady of the Lake Children’s Hospital.
After 75 years, Benny’s is still thriving, growing, and providing car care services that are “Cheaper, Faster, Better!™”
