Planet Fitness bulks up with niche market share

    Planet Fitness is expanding by going lean, pulling in customers with a $10-a-month membership fee and a no-frills atmosphere. As other gyms add juice bars and workout classes to emulate high-end b…

    Already an INSIDER? Sign in.

    We are glad you enjoy reading Business Report.

    Continue reading this story and get ACCESS to all our content from any device with a subscription now.

    • Get access to more than a decade of story archives.
    • Get access to our searchable data center of TOP LISTS.
    • Get exclusive content only available to INSIDERS.