Since becoming franchisees earlier this month, husband-and-wife team Chas and Lavondra Coleman are selecting a site for another Baton Rouge area location of Mooyah Burgers, Fries and Shakes, which they plan to open early next year.
An exact location hasn’t been determined, but Chas Coleman says they’ll move the fast-casual chain into an existing space in one of three areas: along Bluebonnet Boulevard, within the Rouzan TND on Perkins Road, or somewhere in Ascension Parish, likely Prairieville. According to its corporate website, Mooyah restaurants must be located in 1,800- to 2,400-square-foot, end-cap retail spaces that are visible from a main road, with about 65 seats in each space.
“We’re evaluating where the strongest demand for a better burger product may lie in the city,” says Coleman, a longtime Entergy professional who now works as an attorney.
Baton Rouge is already home to one Mooyah location on Siegen Lane. Another store along Lee Drive closed late last year, though some local real estate experts chalked that up to an oversupply of burger chains in the immediate area.
But Coleman doesn’t worry about a burger glut, saying Mooyah has “done a good job of keeping up with trends and customer demands” by offering a lifestyle burger selection that caters to vegetarians and others with dietary restrictions, among other things.
The local restaurant is one of three franchise locations the Colemans want to open in Louisiana, as they consider other sites in Lafayette, Lake Charles and Shreveport. If those perform well, the couple hopes to expand their franchise footprint even further.
Ideally, the restaurant would open shortly after Mardi Gras—which, in 2020, takes place Feb. 25. Coleman expects to hire 15-20 employees for the location.