Tofurky has beef with an Arkansas meat-labeling law that is similar to one signed into action earlier this year by Louisiana Gov. John Bel Edwards, MarketWatch reports. The faux-meat food brand is challenging an Arkansas policy that imposes a $1,000 fine on plant-based or alternative-meat products packaged and marketed like real meat, such as “veggie burgers” and “tofu dogs,” even if they’re marked vegan or vegetarian.
The lawsuit, filed today by the American Civil Liberties Union, The Good Food Institute and the Animal League Defense Fund on behalf of Tofurky, argues the Arkansas law violates the First Amendment and Fourteenth Amendment’s due process clause by censoring its truthful claims on products and creating confusion among consumers in order to protect the meat producers in the state.
The lawsuit also states that there’s no evidence that the current plant-based alternative meat labels have misled shoppers in any way.
The Arkansas law mirrors the food labeling law passed in Louisiana. The Louisiana law keeps veggie products from being called meat, non-rice products from being called rice and sugar alternatives from being marketed at sugar. The restrictions begin in October 2020 and Louisiana’s agriculture commissioner will enforce the law, with civil penalties up to $500 per day for violations. Read the full story.