As companies begin to reopen, customers want to know what measures your business is taking for health and safety. Having the standards they expect—and communicating them effectively—could be the deciding factor in whether people come and spend, Inc. reports.
There’s a list of measures that San Francisco-based Yelp now displays to rate businesses on its platform, including social distancing enforcement, sanitizing between customers, staff wearing masks and/or gloves, hand sanitizer availability, and contactless payment availability.
Language matters in sharing information, says Yelp’s Akhil Ramesh, the company’s head of consumer product. For example, he says, saying that you’re sanitizing between each customer visit, rather than just saying you’re sanitizing, is important.
“It’s a matter of what makes consumers nervous, and what puts them at ease,” he tells Inc.
Businesses can log into Yelp and update their procedures, as well as create a banner that displays a custom message to users. Business listings will also now include a timestamp for when the information was updated, so users know if they can trust the page to be up-to-date.
Make sure your information is centralized, clear and all found in one place, says Vibhu Norby, who founded a website for consumers called ShopSafely. Start with your own website, and don’t bury updates in your corporate blog, he adds. Also, don’t roll out changes over time in announcements that customers are then left piecing together. Read the full story.