For people in numerous north Baton Rouge neighborhoods, access to affordable fresh fruit and vegetables is limited, so, as a solution, Jasiri Basel created The Fresh Cube.
Basel, the executive director of nonprofit The CEO Mind Foundation, launched The Fresh Cube in 2018, 225 reports, to get produce to all areas of Baton Rouge.
The Fresh Cube is a refrigerated, self-contained mobile market that carries baskets of fresh produce to areas in need. It operates on weekdays as part of the Grow Baton Rouge markets and stops at places like Charles R. Kelly Community Center near Plank Road, Howell Community Park on Winbourne Avenue, Istrouma High School and local senior citizen centers and apartment complexes.
“There’s a serious mobility problem,” Basel says. “When you start thinking about seniors and driving, it’s hard if you’re in a wheelchair or have trouble getting to the store. I’ve been told by a lot of the seniors that there are stores out there that will charge seniors $5 a piece to pick them up—it gets expensive.”