New fitness concept, ice cream and cookie outlet coming to City Square 

    Two new tenants are coming to City Square Shopping Center, developer Kevin Nguyen’s retail center at the intersection of Bluebonnet Boulevard and Highland Road.

    Later this month, F45, a boutique fitness concept that combines high-intensity interval training and functional training in a group setting, is scheduled to open in a 2,360-square-foot studio. The Australian-based fitness chain has more than 1,300 locations worldwide including three in the New Orleans area. This will be its first Louisiana location outside of New Orleans.

    In May, The Great American Cookie Co. and Marble Slab Creamery will open a co-branded dessert location in a 1,920-square-foot space. The national chains have been jointly owned since 2008 and have begun opening jointly branded locations over the past few years.

    The new tenants at City Square join another new fitness-related tenant, Strength Science, which opened a 1,600-square-foot studio in the center in November. Though both Strength Science and F45 are fitness concepts, they do not directly compete because Strength Science offers personal training services, while F45 is a group fitness concept.

    The growth of the center, which is already home to a Lit Pizza, Izzo’s Illegal Burrito, Verizon Wireless, Classy Nails and Chase Bank branch is a testament to the demand in the area, says Clay Furr of Momentum Commercial Real Estate, which handles leasing for the center.

    “There are a lot of young people moving into the area, with Spring Lake, Fairhill and Harveston,” Furr says. “Plus, you have all the businesses that occupy office space down Bluebonnet so there is significant traffic and a solid base that is stimulating activity.”

    The center is also an example of how retail centers continue to evolve in the era of e-commerce. So far, the tenant mix at City Square comprises two fitness-related tenants, three food-related tenants and three service providers. Three additional spaces, including a 2,400-square-foot end cap space, remain available for lease. 

    “This is the trend we’re seeing with retail,” Furr says. “It’s a lot of service providers, gyms, doggie care, medical and fewer traditional retailers.”

    Nguyen has long-term plans to develop additional phases of City Square—a second phase across Bluebonnet from the existing phase, and a third phase further south on Bluebonnet from Phase 1. But so far, nothing is immediately planned for those additional developments.

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