Baton Rouge entertainment company rebrands, eyes further expansion
The entertainment company formerly known as 225 Inflatables and Party Rentals has rebranded as Red Stick Entertainment, and owner Rusty Secrist says he aims to become the largest such company in the state by the end of the year.
Secrist bought Gonzales-based 225 Inflatables about a year ago and later acquired Capitol Party Rentals, Lindsey’s Spacewalk & Amusements, and Rolling Video Games of New Orleans. Under a single brand now, Red Stick Entertainment offers services for corporate parties, weddings and fairs, including inflatables, rock walls, bungee trampolines and catering.
The rebranding was completed in late February, and Secrist says he’s currently working on buying two more entertainment companies. Though he declines to name the companies he’s pursuing, he says he’s close to inking a deal with an inflatables company that would make Red Stick Entertainment the largest in the state.
Secrist moved the company to its current location at 11997 Airline Hwy. in Baton Rouge last year, adding the company saw a 45% revenue increase over the first 10 months last year. Revenue is already up 165% so far this year, but Secrist has even higher ambitions. He wants to triple sales by the end of the year.
“When people think of bounce houses and little inflatables they think of the weekend warriors who go out with a trailer and a couple of pieces,” Secrist says. “That’s not what we are.”
He says 80% of his business comes from corporate clients, especially plants, and he coordinates and manages events that can cost upwards of $25,000. Secrist currently has around 300 inflatables, and will have 450 by April, he adds.
“We started with the inflatable side, but that’s just the first step,” Secrist says. “We will aggressively move into other avenues and will probably be the largest in the entire Gulf South if my goals come out like I see them.”