The opening of Main Squeeze Juice Company in Long Farm Village not only marks the first of at least three franchise locations Russell Mosely and Michael Hackett plan to open in Baton Rouge, but it’s also the latest addition to what Mosely envisions as a “wellness hub” for his mixed-use development.
“It’s a hot concept,” says Hackett, the former owner of Petz Plaza, who now oversees 15 employees in the 1,600-square-foot building with plans to hire more.
While potential locations for two future stores have yet to be determined, Mosely says they’re interested in opening one in the Perkins Road/College Drive corridor.
Founded in 2016, the New Orleans-based juice and smoothie bar franchise offers plant-based products made without ice or artificial sweeteners, including cold-pressed juices and superfood smoothies, as well as different juice cleanse programs, wellness shots and acai bowls. The Long Farm location is the second to open in Baton Rouge and the 12th overall. Another 40 are in various stages of development throughout the southeast.
Main Squeeze CEO Thomas Nieto says he was drawn to the location because of the retail area’s other health-related tenants, including OrangeTheory Fitness and Massage Envy—the kind of establishments the company typically likes to follow.
Moreover, with Long Farm Road now connected to Antioch Road, Mosely says residents can access the commercial area without having to leave Long Farm.
“They can ride their bike or walk here, get some healthy food and go back home,” he says. “It creates an overall healthy development.”
Main Squeeze’s opening leaves just 3,000 of the 100,000 square feet of existing retail space unoccupied, says Mosely, noting Long Farm Village as a whole is roughly 30% complete and will take another 10 to 20 years to finish. Next steps include developing office buildings behind the retail area and securing an unidentified restaurant tenant.